Amazon integrates Facebook Connect to improve its recommendations

The e-commerce site has implemented the tool which will allow users to connect their Facebook and Amazon accounts.

However, Amazon has clearly stated that it has no plans to share a user’s purchasing history with their Facebook friends, or send marketing messages to a user’s friends. Amazon has also said that it will not share a person’s Amazon account history with Facebook.

Instead it will use the Facebook data to discover what a person has said that they ‘like’ on their own profile and serve more tailored recommendations based on those preferences. Until now, Amazon has been using people’s purchasing history on its own site as the basis of its recommendations for future acquisitions.

The Facebook Connect integration has yet to happen on Amazon.co.uk and a spokesman was unavailable to comment on when this will take place.

When a person logs on to their Amazon account, and goes to the site’s ‘Recommendations’ tab, they can link up their Facebook account and be served social recommendations based on their Facebook profile information.

Once the two accounts are linked, a user will be directed to a dedicated Amazon Facebook page, which will show your ‘likes’ and any of your friend’s ‘likes’ who have also connected their two accounts.

Amazon will also let users browse upcoming birthdays of their friends and suggest possible presents based on their profile information.

News source: telegraph